S40, S80

Alongside the global launch of the new C30, we were asked to create 360 degree facelift campaigns for the S80, S40 and V50.

For the S80, a luxury car loaded with life-saving pre-emptive safety technology we executed the idea of The Unwritten Road, showing a car pre-purchase, on its journey to the showroom, contemplating all the possibilities of its future life on the road ahead.

The idea of future prediction was then taken up across all the other communication channels and rolled out in partnerships with online news sites, airport installations and magazine inserts.

For S40 and V50 we developed the idea that their designs were so quintessentially Scandinavian that anyone wishing to study that particular school of design need do no more than pull up a seat and stare at the cars. The idea migrated across from print and tv into a Scandinavian Design micro-site, editorial features and educational pod-casts.